There will always a time that your manager will be asking if the customers are happy and you will be answering that you think so. How do you know? According to the conducted survey, 80 percent of the CEOs are saying that their companies are delivering a great experience for their customers. However, as the survey recalled, there is a mere 43 percent that has a consistently positive experience with a brand. Thus, there are clearly some primary dissonance about how the companies would perceive their own image of the brand and how the image would actually be regarded by the customers. What can be done in closing the gap between the perception and the reality? There is actually one powerful tool that is able to assist companies, which is the Customer Relationship Management or the CRM.

This is significantly a system coordinating all aspects of the interactions of a company with their customers, which is providing the capability of measuring success. One of the top advantages of this system is that it is able to answer about how we are doing. If we will look particularly at the staffing industry, there is a CRM system that is well developed integrated with the staffing software that could be a powerful combination for the success of recruiting. One reason why having a strong one is significant is its synchronized data around the organization. From marketing to the sales and operations, to have a solid solution will help you in keeping various departments in the loop about the latest interactions and developments with the customers.

One of the assets that are most valuable that any company has is their data, specifically the data in relation to customer history. This is especially essential with the recruiting. To maintain an accurate and detailed record of job orders, applicants and the customers within a CRM system is crucial. Illegible notes that are scribbled in a loose leaf notebook by an employee will be useless to an organization. However, to maintain the detailed notes of the applicant status or job history could be immensely valuable if it is appropriately shared and recorded within the staffing system.

Another reason why it is essential is its enhanced social media marketing. The capability of integrating with websites like Facebook and LinkedIn is significant with any modern staffing software or CRM. Good staffing software is allowing you to store social media information and will be integrating with all the top websites. The capability of posting job orders, pulling down candidate resumes and capturing the customer information directly from the social media could take your productivity into the next level.

One primary benefits of using a CRM system is that you can pull real-time reports. It will help in answering the questions such as who will be your top billed customers and how many of the customer follow-ups have been completed today. Integrated staffing software will be able to answer all these and so much more. You will even be able to create custom reports tracking some unique metrics particular to the activities of your company.