Costumer Relation Management or CRM is a word that pertains to the relationship of a company with its customers, whether service or sales related. It identifies and satisfies the costumer’s wants and needs. Aside from being used to the relationship of business and costumer (B2C), it is also use in managing relationship of business-business-business (B2B).

CRM system is a computerized system used for targeting, identifying, acquiring, and retaining costumers. It gathers costumer’s information and contact such as the marketing materials, direct mail, telephone, live chat, social media and the website of the company. It also gives the personal information of costumers, the preferences in buying, history of purchase, and other concerns to those staffs who deal with costumers. A company, before deciding a CRM system, must evaluate first the technology and clearly define the CRM efficiently.

CRM will be effective in business if they of course, know how to use it. Get the best out of it. Make people use the system. There are still costumers who will resist using this, and there are those in low rate of adaptation. Try to be more patient on them, and give incentives to those who already use it. In this way, you might attract more users.

CRM is used for tracking down personal information about the client including their birthdays, hobbies or their family. By knowing this information, you will be able to converse with them properly that leads to a more personal relationship thus may result to better and higher sales. You can also determine the satisfactory level of the client. This means you can track down the reasons of their dissatisfaction then make recommendation of a better product.

To effectively use CRM, you also need to train your users. It may take you some time and budget. It is not enough to know only the keys to be pressed. More knowledge and in-depth trainings are needed to be fluent with the system. Users should understand not only the functions of the CRM but also its benefits. It can lead to a more productive organization and improved number of usage.

Aside from tracking the potential costumers, CRM also serves as organizer of data. Combining this two will lead to a customer service powerhouse. In CRM, salesperson’s responsibility lies in tracking down deals and costumers data. They usually give time in answering the inquiries of the costumers. CRM simplifies their work, but some problem might exist since salesperson might be forced to have administrative works.

In order to have an easily job of tracking, recording and changing product and customer information, ease in accessing sales program, updated testimonials, and competitive data, the system should be less complicated. CRM can also be used to have an improved communication between the manager and sales representative. Take note that the effectiveness of using CRM lies in proper communication and organization. This can give your business higher profits and save some money.

CRM provides much information about the client, it’s already natural. What’s important is to know how to properly use this information so you will get the best out of CRM system.