The Customer Relationship Management or the CRM solutions were around for a long time now. From the beginning of the databases and the digital Rolodexes back in the 80s to 90s to the software these days as service powerhouses, they have popped out. This technology has always been showing signs of change the way the customer service and sales work. However, while several of this solutions have included the functionality and marketing tools, none of them is giving the majority of the tools that the marketer today have to support the revenues and sale goals of their business. It is not doubt that to integrate this technology and the marketing automation will be the key step to the success for any business, regardless of its size.

There are many benefits that business will gain as they integrate the CRM with the appropriate solution for marketing automation. One is that it is delivering more sales-ready leads. As you’ve got them to consistently work, this technology and marketing automation will be able to help you in verifying the leads that have been provided into your sales team are prepared and warmed up to purchase. A great solution for marketing automation is using this database in order to get going by carrying balanced, customized correspondences. These are messages that are informed and enhanced by the gathered information through visitor tracking and prospect and the smart segmentation.

It is tracking the value of each campaign by attaining visibility into performance. By integrating, CRM with the marketing platform can help you in tracking the aftereffects of your marketing campaigns from the first touch into the last sale. You will be able to get insight to the conversions as they perceive the number of prospects that reacted to your activity call. Moreover, what really is advantageous is that you will be able to track how the revenue would be created by all of these campaigns. With a particular objective in improving your sales efforts and marketing results, this sort of visibility is really profitable.

A framework for marketing automation that is integrating particularly into a CRM will give a window into the communications online that prospects had with certain organization, for instance, their webinar attendance, messages sent, web visit history, downloaded history, opened and clicked and many more. The marketing automation is making it easy to score leads based on specific profiles, activities and special events, which bring about the lead qualification based on the noticed factor such as the certified, real, sales-prepared leads.

As per an IDC study, about 50 percent of the leads in the average contact B2b database are out of date. The marketing information will be able to help you in moving the live opportunities through the pipeline much quicker. A good CRM platform for automation will let the marketers effectively nurture the leads in the pipeline as they utilize the strategies such as triggered email campaigns, content marketing, coordinated social media outreach, and site visitor tracking. They are able to reenergize the cold leads through email campaign retargeting.